AI Processed Human Approved
How can organizations turn digital activity data into actionable solutions for improving their business processes?
Key findings
- Defines three core methodological principles for process science: contextual grounding, iterative reasoning, and the integration of computational and human sense-making.
- Proposes three interconnected, recursive cycles of inquiry: a descriptive cycle (from scope via data to description), an explanatory cycle (from analysis via pattern to explanation), and a prescriptive cycle (from intervention via evaluation to prescription).
- Demonstrates the practical execution of these cycles through a real-world case study of a financial institution's digital customer onboarding process.
- Provides concrete guidance for researchers and practitioners on combining qualitative insights with computational techniques to move from descriptive analytics to actionable organizational interventions.
What it means for you
- CIO / IT Executive: Schedule a 30-minute meeting with your IT Manager for Monday morning to initiate the 'descriptive cycle' by identifying a specific digital process (e.g., customer support ticket resolution) and confirming the availability of its digital trace data for analysis.
- IT Manager: On Monday morning, begin by downloading and organizing the raw digital trace data logs (e.g., timestamps, event names, user IDs) for the chosen IT process from your systems and prepare to import them into a process mining tool.
- Business Strategist: On Monday morning, prepare a concise list of 3-5 key business questions you want to understand about a specific digital process (e.g., 'Why is our customer onboarding taking so long?') to inform the 'explanatory cycle'.
- Researcher: On Monday morning, review the provided case study from the research paper and begin to outline a potential scope for a process science study based on a digital process you have access to data for, focusing on defining the initial research questions.
- Policymaker: On Monday morning, request a brief overview from your IT Executive and Business Strategist regarding the current state of understanding and identified inefficiencies within a key digital customer-facing process, preparing to guide future intervention strategies.