AI Processed Human Approved
What drives users to stay engaged with location-based games and build real-world communities?
Key findings
- Formulates a novel theoretical framework connecting technology adoption, gamification mechanics, external social influences, and intrinsic motivations to app stickiness and community engagement.
- Identifies key drivers such as location incentives, perceived ease of use, reward value, achievement, network influence, herd behavior, social motive, and sense of belonging.
- Establishes an empirical research design targeting over 1,000 active Pokémon GO players using Partial Least Squares Structural Equation Modeling (PLS-SEM).
- Provides preliminary theoretical grounding for designing mobile gamified systems that promote social sustainability and persistent physical-world social interactions.
What it means for you
- CIO / IT Executive: On Monday morning, allocate budget to pilot a location-based gamified application in one of our company's facilities, specifically focusing on fostering cross-departmental collaboration by integrating 'location incentives' for shared project spaces.
- IT Manager: On Monday morning, schedule a meeting with your development team to discuss how to integrate elements like 'reward value' and 'achievement' into our existing internal communication platform to encourage more active participation and knowledge sharing.
- Business Strategist: On Monday morning, initiate a brainstorming session with your marketing and product teams to identify opportunities to leverage 'network influence' and 'herd behavior' in upcoming product launches or community outreach initiatives, perhaps by creating exclusive early-access groups.
- Researcher: On Monday morning, refine the survey instrument to include questions specifically measuring 'sense of belonging' and 'social motive' as distinct constructs, and prepare to recruit participants from diverse community groups for your next study.
- Policymaker: On Monday morning, direct your staff to research successful public policy initiatives that have used location-based incentives or gamification to encourage citizen engagement with local services or community events, and identify potential applications for our jurisdiction.