Browse the library

163 insights from AIS journals, conferences and related outlets. Most start with the question they answer.

Got a research question instead? Ask AIS Insights

Topics

Showing all 2 insights

Illustration for: How do managers in small craft businesses delegate work to generative AI?

Key question New

How do managers in small craft businesses delegate work to generative AI?

Manager-AI Agency Dyads in Skilled Crafts: Configuring Delegation Patterns
Schatz, Blaschke · AMCIS · 2026

Artificial Intelligence & Automation

What it means for you
  • CIO / IT Executive Provide resource-constrained craft SME managers with pre-configured AI tools tailored for bounded communicative proxy tasks (Representation) and cognitive sounding boards (Sparring), rather than pushing for full task automation.
  • IT Manager Configure internal AI access permissions and templates to support function-specific delegation—specifically separating execution assistance from external communication proxies where human managers must retain ratification control.
  • Business Strategist Audit current administrative and operational workflows in craft SMEs to redistribute tasks across the three identified dyad configurations (Execution, Sparring, Representation) to systematically alleviate managerial bottlenecks.
  • Researcher Investigate context-dependent delegation patterns in non-tech, resource-constrained SMEs by conducting empirical studies on how human managers retain ratification control over function-specific AI allocations.
  • Policymaker Design digital transformation support programs and training grants for craft-based SMEs that focus on cognitive (Sparring) and communicative (Representation) AI adoption skills rather than technical coding or wholesale automation.
Read the insight
Illustration for: Who is buying through social media in Qatar, which platforms do they use, and how often?

Key question

Who is buying through social media in Qatar, which platforms do they use, and how often?

Social Commerce in Qatar: Consumer Characteristics and Emergent Engagement
Vatanasakdakul, Aoun, Defiandry · AMCIS · 2025

Operations & Supply Chain

What it means for you
  • CIO / IT Executive Initiate a strategic review of existing IT infrastructure and security protocols to ensure they can adequately support and protect the growing volume of social commerce transactions, with a specific focus on enhancing mobile payment gateway integrations and data privacy measures for platforms like Instagram and WhatsApp.
  • IT Manager Task your team to audit the current analytics tracking for social media platforms, particularly Instagram and WhatsApp, to ensure accurate capture of user engagement and conversion data related to social commerce activities, and set up dashboards to monitor these metrics.
  • Business Strategist Draft a proposal to develop targeted social commerce campaigns on Instagram, prioritizing visually appealing content and influencer collaborations, specifically aimed at the 20-24 female demographic, mirroring their current high engagement in this space.
  • Researcher Begin outlining a follow-up research proposal focusing on qualitative insights into *why* Qatari consumers, particularly younger females, prefer Instagram for social commerce, exploring themes like trust, authenticity, and localized content.
  • Policymaker Request a briefing from relevant ministries to understand current regulations regarding digital marketing and e-commerce on social media platforms in Qatar, and identify any gaps that might need to be addressed to foster responsible growth of social commerce.
Read the insight