Journal of the Association for Information Systems (2025)
Corporate Nomads: Working at the Boundary Between Corporate Work and Digital Nomadism
Julian Marx, Milad Mirbabaie, Stefan Stieglitz
This study explores the emerging phenomenon of 'corporate nomads'—individuals who maintain permanent employment while adopting a nomadic, travel-based lifestyle. Through qualitative interviews with 37 corporate nomads, the research develops a process model to understand how these employees and their organizations negotiate the boundaries between traditional corporate structures and the flexibility of digital nomadism.
Problem
Highly skilled knowledge workers increasingly desire the flexibility of a nomadic lifestyle, a concept traditionally seen as incompatible with permanent corporate employment. This creates a tension for organizations that need to attract and retain top talent but are built on location-dependent work models, leading to a professional paradox for employees wanting both stability and freedom.
Outcome
- The study develops a three-phase process model (splintering, calibrating, and harmonizing) that explains how corporate nomads and their organizations successfully negotiate this new work arrangement. - The integration of corporate nomads is not a one-sided decision but a mutual process of 'boundary work' requiring engagement, negotiation, and trade-offs from both the employee and the company. - Corporate nomads operate as individual outliers who change their personal work boundaries (e.g., location and time) without transforming the entire organization's structure. - Information Technology (IT) is crucial in managing the inherent tensions of this lifestyle, helping to balance organizational control with employee autonomy and enabling integration from a distance.
Host: Welcome to A.I.S. Insights — powered by Living Knowledge. In today's episode, we're diving into the future of work with a fascinating new study titled "Corporate Nomads: Working at the Boundary Between Corporate Work and Digital Nomadism". It explores how some people are successfully combining a permanent corporate job with a globetrotting lifestyle. To help us unpack this, we have our analyst, Alex Ian Sutherland. Welcome, Alex.
Expert: Great to be here, Anna.
Host: So Alex, let's start with the big picture. We hear a lot about the 'great resignation' and the demand for flexibility. What's the specific problem this study addresses?
Expert: It tackles a real tension in the modern workplace. You have highly skilled professionals who want the freedom and travel of a digital nomad, but also the stability and benefits of a permanent job. For decades, those two things were seen as completely incompatible.
Host: A professional paradox, wanting both stability and total freedom.
Expert: Exactly. And companies are caught in the middle. They need to attract and retain this top talent, but their entire structure—from HR policies to tax compliance—is built for employees who are in a specific location. This study explores how some employees and companies are actually making this paradox work.
Host: So how did the researchers figure out how they're making it work? What was their approach?
Expert: They went straight to the source. The research team conducted in-depth, qualitative interviews with 37 of these ‘corporate nomads’. They collected detailed stories about their journeys, their negotiations with their bosses, and the challenges they faced, which allowed them to build a model based on real-world experience.
Host: And what did that model reveal? What are the key findings?
Expert: The study found that successfully integrating a corporate nomad isn't just a simple decision; it's a mutual process that unfolds in three distinct phases: splintering, calibrating, and harmonizing.
Host: Splintering, calibrating, harmonizing. That sounds very methodical. Can you walk us through what each of those mean?
Expert: Of course. 'Splintering' is the initial break from the norm. It’s when an employee, as an individual, starts to deviate from the company's standard location-based practices. This often begins as a test period, maybe a three-month 'workation', to see if it's feasible.
Host: So it’s a trial run, not a sudden, permanent change.
Expert: Precisely. Next comes 'calibrating'. This is the negotiation phase where both the employee and the company establish the new rules. It involves trade-offs. For example, the employee might agree to overlap their working hours with the home office, while the company agrees to manage them based on output, not hours spent online.
Host: And the final phase, 'harmonizing'?
Expert: Harmonizing is when the arrangement becomes the new, stable reality for that individual. New habits and communication rituals are established, often heavily reliant on technology. It’s a crucial finding that these corporate nomads operate as individual outliers; their arrangement doesn't transform the entire company, but it proves it’s possible.
Host: You mentioned technology. I assume IT is the glue that holds all of this together?
Expert: Absolutely. Technology is what makes this entire concept viable. The study highlights that IT tools, from communication platforms like Slack to project management software, are essential for balancing organizational control with the employee’s need for autonomy. It allows for integration from a distance.
Host: This brings us to the most important question for our listeners, Alex. Why does this matter for business? What are the practical takeaways for managers and leaders?
Expert: This is incredibly relevant. The first and biggest takeaway is about talent. In the fierce competition for skilled workers, offering this level of flexibility is a powerful advantage for attracting and retaining top performers who might otherwise leave for freelance life.
Host: So it's a strategic tool in the war for talent.
Expert: Yes, and it also opens up a global talent pool. A company is no longer limited to hiring people within commuting distance. They can hire the best software developer or marketing strategist, whether they live in Berlin, Bali, or Brazil.
Host: What advice does this give a manager who gets a request like this from a top employee?
Expert: The key is to see it as a negotiated process, not a simple yes-or-no policy decision. The study’s three-phase model provides a roadmap. Start with a trial period—the splintering phase. Then, collaboratively define the rules and trade-offs—the calibrating phase. Don't try to create a one-size-fits-all policy from the start.
Host: It sounds like it requires a real shift in managerial mindset.
Expert: It does. Success hinges on moving away from managing by presence to managing by trust and results. One person interviewed put it bluntly: if a manager doesn't trust their employees to work remotely, they're either a bad boss or they've hired the wrong people. It’s about focusing on the output, not the location.
Host: That's a powerful thought to end on. So, to recap: corporate nomads represent a new fusion of job stability and lifestyle freedom. Making it work is a three-phase process of splintering, calibrating, and harmonizing, built on mutual negotiation and enabled by technology. For businesses, this is a strategic opportunity to win and keep top talent, provided they are willing to embrace a culture of trust and flexibility.
Host: Alex, thank you so much for breaking down this insightful study for us.
Expert: My pleasure, Anna.
Host: And thank you to our audience for listening to A.I.S. Insights — powered by Living Knowledge. Join us next time as we continue to explore the ideas shaping business and technology.
Corporate Nomads, Digital Nomads, Boundary Work, Digital Work, Information Systems