Browse the library

163 insights from AIS journals, conferences and related outlets. Most start with the question they answer.

Got a research question instead? Ask AIS Insights

Topics

Showing all 2 insights

Illustration for: How do laws banning businesses from suppressing negative reviews affect online customer ratings?

Key question

How do laws banning businesses from suppressing negative reviews affect online customer ratings?

Can Regulation Restore Authenticity? Evidence from Policies Against Online Review Suppression
Sanatizadeh, Burtch, Hong, et al. · Information Systems Research · 2025

Operations & Supply Chain

What it means for you
  • CIO / IT Executive Initiate a review of our internal policies and legal contracts to ensure no clauses inadvertently threaten or discourage customers from providing honest feedback on public review platforms.
  • IT Manager Task your team with monitoring online review platforms for any patterns of review suppression tactics being used by our competitors, specifically looking for increases in negative reviews that are quickly removed or challenged.
  • Business Strategist Analyze recent customer feedback data, particularly any negative reviews received in the last quarter, and assess if there are opportunities to engage with these customers to improve our offerings and address concerns openly.
  • Researcher Identify and gather publicly available datasets on consumer review sentiment and volume for companies in sectors known for aggressive review suppression prior to recent regulatory changes, to replicate or extend the findings on the CRFA.
  • Policymaker Schedule a meeting with your legislative staff to discuss potential avenues for expanding regulatory protections to cover other forms of consumer feedback, such as social media comments or product testimonials, building upon the success of the CRFA.
Read the insight
Illustration for: How does subscribing to a video streaming service affect people's spending at movie theaters?

Key question

How does subscribing to a video streaming service affect people's spending at movie theaters?

Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending
Fang, Kwon, Gopal, et al. · Information Systems Research · 2025

Cloud & Infrastructure

What it means for you
  • CIO / IT Executive Initiate a review of our current digital content delivery infrastructure to identify potential synergies and opportunities to bundle or cross-promote offline entertainment experiences with our streaming service offerings, especially targeting younger and lower-income demographics.
  • IT Manager Analyze user engagement data for our streaming platform, specifically looking for patterns of usage among younger and lower-income users, and investigate if there are any integrations or notification systems we can implement to suggest local cinema showtimes or associated dining deals as complementary activities.
  • Business Strategist Schedule a meeting with the marketing and partnerships teams to explore co-marketing opportunities with local cinemas and restaurants, focusing on developing bundled packages or loyalty programs that incentivize a 'Netflix and then Out' experience, particularly targeting younger demographics and those with perceived higher hedonic needs.
  • Researcher Begin designing a follow-up study that specifically quantifies the causal impact of premium streaming plan subscriptions on offline movie spending and complementary hedonic spending, utilizing a controlled experiment or a refined difference-in-differences approach to test expectation disconfirmation theory more rigorously.
  • Policymaker Begin drafting a policy brief that examines the potential for digital entertainment subscriptions to indirectly stimulate local economies through increased spending on complementary offline social and hedonic activities, and explore incentives for businesses to create integrated entertainment packages.
Read the insight